The history of Parliament cigarettes begins in the 30s of the previous century. The manufacturer of the brand, Philip Morris, was founded in 1847 by a cigar shop owner named Philip Morris in London. In 1854, the merchant began to produce the first cigarettes, which were very popular with the indigenous people. In 1931, the company launched the production of Parliament cigarettes while using a special filter mouthpiece.
An analogue of the invention was a real mouthpiece, which was used when smoking Parliament cigarettes. The smoker inserted a cigar into the device, and his mouth touched only the device itself, made of natural material. According to the manufacturer, tobacco smoke, passing through the filter, was cooled. The air space built into the cigarette did not allow the combustion products to come into contact with the lips of a person. This technology minimized the harm caused to the health of the smoker, and prevented the appearance of yellow plaque on the teeth. The advertising slogan of the Parliament trademark assures that the lips of a smoker concern only the taste of tobacco, and not the raw material itself.
Initially, the products under the brand of Parliament cigarettes were produced in the United States, and were designed for the American consumer. A well-thought-out advertising campaign, innovative technologies and flexible pricing allowed the brand to gain great popularity among Americans. By the middle of the fourth decade, the brand took a leading position in the US market.
Marketing events took place in places where rich people gathered: restaurants, hotels, and clubs. The goal was reached. The brand is preferred by businessmen, executives, and students. The main age category is from 20 to 55 years
What are Parliament cigarettes?
Parliament cigarettes are sure to delight you with a rich taste, a large assortment of types of Parliament cigarettes and their strength. Tobacco products of this brand are created from elite tobacco, which gives them a pleasant taste. High quality gives a relaxing effect that will be appreciated by all successful people. A huge assortment allows you to choose the right ones for each person. Each type has individual properties that will resonate even in the most demanding consumer. Elite products are the first where there is a special filter that allows you to reduce the intake of harmful substances into the body. A special filter mouthpiece prevents yellowing of the teeth and makes smoking a pleasant relaxing process.