Rothmans cigarettes are one of the legendary brands of British American Tobacco. The international history of the brand goes back over 120 years, which is a testament to the highest British quality standards. The trademark was registered in 1952 and originally belonged to the English company Rothmans. Subsequently, the brand was bought by British American Tobacco and is the property of the concern to this day. Rothmans cigarettes are made from premium tobacco and are distinguished by a unique taste that has come to the taste of all connoisseurs of pure tobacco aroma. Classic strict decisions both in the field of tobacco preparation technology and in brand positioning made it a leader in the middle price segment.
Rothmans cigarettes are notable for their quite affordable cost, but at the same time they have the sophistication and elegance of premium cigarettes. Their taste consistently continues the tradition of English tobacco smoking. Moderation, clarity, relevance – these qualities can be safely ranked among the dominant characteristics of the brand.
There are two types of Rothmans cigarettes on the market. These are Rothmans King Size and Rothmans Special Mild. Rothmans King Size contains 10 mg tar and 0.8 mg nicotine and offers the consumer a fairly strong taste of classic high-quality tobacco. For lovers of softer and more refined tastes, the manufacturer offers Rothmans King Size Special Mild – a thinner and softer version with 7 mg of tar and 0.6 mg of nicotine. On the foreign market, the strong version of the Rothmans – Rothmans Royals – has also gone on sale in an elegant, elongated pack of thin cigarettes, the length of which is 120 millimeters.
The packaging of Rothmans cigarettes has a classic shape and sharp corners. The logo is depicted on a white background. Several series of Rothmans were released in packs resembling a cigarette case. All aesthetes have enjoyed such an impressive packaging. The Rothmans slogan is simple and very soulful reflects the essence of the brand. “You, Me and Rotmans” – in this phrase the manufacturer managed to capaciously express the shades of taste and mood that distinguish this brand.