Salem cigarettes registered in 1956 in the United States, in the town of Winston Salem. In this area, tobacco raw materials of the region are processed. Part of the name of the settlement became the name of cigarettes, which eventually became the second most popular in the world – Winston Cigarettes. Connoisseurs of natural tobacco leaf claim that local plants have a pronounced, tart tobacco taste.
A feature of these Salem cigarettes, released in 1956, was an innovative solution – the addition of menthol to tobacco. Success broke all records – for a year the brand became insanely famous both in the United States of America and in the world. In the sales ratings of 1957, it occupied the first place.
The founder of the Salem cigarettes brand was RJR, absorbed by companies, and a subsidiary. All production within the United States of America remained with Reynolds American. Abroad, Salem cigarettes are made by having their own production or representative office in many large countries of the world. The target audience of the Salem cigarettes is women of different ages. This is evidenced by the main slogan – “Spring. This happens to everyone, it did not prevent the male half of humanity from getting carried away with it. At this point, the tutus are even decorated with flowers and patterns.
Salem cigarettes happen in the diverse menthol cigarette market. Collectors and connoisseurs claim that the taste of these cigarettes is special. The designers and developers of one of the most famous brands created an unusual design in blue-green colors at the founding of Salem. It lasted until 90, when it was creatively redone, but the main shades of the logo and slogan were not changed. The design of the pack is often redone – manufacturers are trying to improve sales by improving the appearance. The original solution is one, happy, cigarette in a pack, which is turned down by the filter. Its end is painted in a dark green color and it is traditionally smoked last – for good luck. This is the trademark of the entire brand.